Cybersecurity Label Program

White House launches cybersecurity label program for consumers

By Greg Otto

January 7, 2025

Summery: The White House has launched the U.S. Cyber Trust Mark, a voluntary cybersecurity labeling program for internet-connected devices. Modeled after the Energy Star label, the initiative aims to address consumer concerns about the vulnerabilities of smart home products, with the average U.S. household having 21 connected devices. The program will feature a distinct shield logo on certified products, guiding consumer purchases and incentivizing manufacturers to meet security standards set by the National Institute of Standards and Technology (NIST). The program, which will begin with consumer goods and later expand to enterprise equipment, represents a public-private partnership, with the government planning to require the label for its own purchases starting in 2027.

https://cyberscoop.com/us-cyber-trust-mark-launches-white-house-nist/